Educate | Engage | Empower

WERE YOU ADEQUATELY PREPARED WHEN YOUR PERIODS STARTED?


Educate & Prepare

the next generation

#BleedinPeace Campaign

The BleedinPeace campaign, initiated by Paint it Red, aims to provide re-useable cloth pads during the unprecedented pandemic situation. 

 

COVID-19 has posed a new threat to womxn in India - the short supply of sanitary products. In order to combat this situation, we have initiated distribution of cloth pads in collaboration with NGOs operating in the grassroots of rural India.

 

Every cloth pad provides livelihood to a woman residing in urban slums of Kolkata.

Paint it Red is creating menstrual kits consisting of 3 such cloth pads for distribution. 

 

States: 6

Ground Partners: 16

Manufacturing Partners: 6

Number of Kits (till 30th May): 10,000 


We require your support for continuing this initiative in the face of the pandemic. 

Help us BLEED IN PEACE!


To join the campaign, call Ananya Chhaochharia

CONTACT US

Talk Period to me

“Talk Period to Me” is a series of dialogues to observe Menstrual Health month, extended by Paint in Red in association with TruCup, for womxn across communities to come together and debunk myths, taboos, and issues surrounding menstruation. 


Paint it Red's vision for a happy and healthy period for all is an inside out phenomenon. Internal bodily issues are as important as the external factors.


To tackle each and every possible issue for a happy period, this platform aims to provide a safe space for womxn to have the hush hush conversation not only amongst themselves, but also helps them engage their concerns with professionals. 


Reach out to us, to talk period, in peace

VISION & MISSION

Awareness & Capacity building

Educate and Create Access 


Why Menstrual Cups?


Menstrual cups are healthier, more economical & safer alternatives to pads/tampons & can be used up to 10 years


Educating about Safer Practices


Most importantly, emphasis will be laid upon hygienic and safe menstrual practices within limited resources.


Busting Myths


Elucidates upon the myths and taboos that the menstruator will probably face and effective methods of subverting them.

WORKSHOP STRUCTURE

The workshop will be designed exclusively for pre-adolescent girls to empower them with the knowledge which will prepare them for their impending periods.

A team take a 2-3 hour session with the girls . The target audience will be girls aged 10-15 years along with their mothers . The session will be divided into sub topics related to menstrual health and hygiene

The shortcomings of not using sanitary products shall be explained. Introduction to various sanitary products and its viability. An interpersonal round to hear their opinions and queries regarding the same

Introduction to sustainable and eco-friendly menstrual cups . Advantages like ease of use, one time investment shall be highlighted . Menstrual cups will be distributed at a feasible rate of Rs.100

COMMUNICATE

MOTIVATE

INSPIRE

To sustain the movement, Paint it Red, will involve NGOs which have an established connect with the community. The NGO will be equipped with the resources required to ensure continuity. They will become our partners of change, joining us in our mission, facilitating workshops and helping us reach out to the maximum people!

FACTS

57%

women in India use sanitary products

15%

women use commercial sanitary protection

85%

use home-made products

50%

increased risks of urinary tract infections from cloth pads

90%

of a commercial pad is plastic

200 Kgs

of plastic, on an average, is generated by an individual using commercial sanitary napkins or tampons in a lifetime

Yearly cost of sanitary napkins ranges from Rs. 250 - Rs. 850

1 MENSTRUAL CUP = 10 YEARS = RS. 399

ABOUT OUR CUP PARTNER

 The goal of introducing young girl's to the benefits of menstrual cups will be achieved through partnership with TruCup. Based out of Singapore and India, TruCup is a menstrual health and hygiene management organization, built for an everyday menstruator, creating the finest menstrual cups.


TruCup works primarily on two agendas:

TRUCup menstrual products aims to mainstream menstrual cups as THE aspirational product: cost effective & accessible. The TRUSocial program endeavours to educate mindset towards positive & sustainable menstruation in urban & rural communities. 

Education and awareness around menstruation 

TRUSocial Program 

Access to sustainable menstrual products and sanitation 

TRUCup menstrual cups 

THE TEAM

Ananya Chhaochharia

Ananya initiated ‘Paint it Red’ with the aim of collaborative action for women empowerment. Her feat through rural India exposed her to the lack of women emancipation due to low access to basic menstrual needs. She strongly advocates the adage – “Small ripples create big waves”.

Nargis Khan

Pursuing her Master's in Public Relations, Nargis believes effective communication and negotiation can bring about social change. Working with NGOs made her realize the need to work for causes that will help bring positive behavioral changes.

Workshop Gallery

JOIN US

Donate a cup(s)  

Are you a well-

wisher?

Do you want to Paint it Red?

Educate and Prepare 

Are you an 

NGO?

Become agents of Change 

© 2019 by Paint It Red

info@paintitred.in | ananya@paintitred.in | +91 9830044405