WERE YOU ADEQUATELY PREPARED WHEN YOUR PERIODS STARTED?
Educate & Prepare
the next generation
The BleedinPeace campaign, initiated by Paint it Red, aims to provide re-useable cloth pads during the unprecedented pandemic situation.
COVID-19 has posed a new threat to womxn in India - the short supply of sanitary products. In order to combat this situation, we have initiated distribution of cloth pads in collaboration with NGOs operating in the grassroots of rural India.
Every cloth pad provides livelihood to a woman residing in urban slums of Kolkata.
Paint it Red is creating menstrual kits consisting of 3 such cloth pads for distribution.
Ground Partners: 16
Manufacturing Partners: 6
Number of Kits (till 30th May): 10,000
We require your support for continuing this initiative in the face of the pandemic.
“Talk Period to Me” is a series of dialogues to observe Menstrual Health month, extended by Paint in Red in association with TruCup, for womxn across communities to come together and debunk myths, taboos, and issues surrounding menstruation.
Paint it Red's vision for a happy and healthy period for all is an inside out phenomenon. Internal bodily issues are as important as the external factors.
To tackle each and every possible issue for a happy period, this platform aims to provide a safe space for womxn to have the hush hush conversation not only amongst themselves, but also helps them engage their concerns with professionals.
Menstrual cups are healthier, more economical & safer alternatives to pads/tampons & can be used up to 10 years
Educating about Safer Practices
Most importantly, emphasis will be laid upon hygienic and safe menstrual practices within limited resources.
Elucidates upon the myths and taboos that the menstruator will probably face and effective methods of subverting them.
WHO ARE WE
To spread basic knowledge of menstruation & menstrual health amongst young girls, from under privileged and/or minority backgrounds.
1. Non-Profit Initiative
To minimise disadvantaged conditions and bridge the abeyance in information available to young girls as conversations on menstruation remain elusive.
2. Our Aim
To hold short workshops across India for girls aged between 10 - 15 years to encourage them to take on their menstrual cycles head on!
3. Our Modus Operandi
The workshop will be designed exclusively for pre-adolescent girls to empower them with the knowledge which will prepare them for their impending periods.
A team take a 2-3 hour session with the girls
. The target audience will be girls aged 10-15 years along with their mothers
. The session will be divided into sub topics related to menstrual health and hygiene
The shortcomings of not using sanitary products shall be explained. Introduction to various sanitary products and its viability. An interpersonal round to hear their opinions and queries regarding the same
Introduction to sustainable and eco-friendly menstrual cups
. Advantages like ease of use, one time investment shall be highlighted
. Menstrual cups will be distributed at a feasible rate of Rs.100
To sustain the movement, Paint it Red, will involve NGOs which have an established connect with the community. The NGO will be equipped with the resources required to ensure continuity. They will become our partners of change, joining us in our mission, facilitating workshops and helping us reach out to the maximum people!
women in India use sanitary products
women use commercial sanitary protection
use home-made products
increased risks of urinary tract infections from cloth pads
of a commercial pad is plastic
of plastic, on an average, is generated by an individual using commercial sanitary napkins or tampons in a lifetime
Yearly cost of sanitary napkins ranges from Rs. 250 - Rs. 850
1 MENSTRUAL CUP = 10 YEARS = RS. 399
ABOUT OUR CUP PARTNER
The goal of introducing young girl's to the benefits of menstrual cups will be achieved through partnership with TruCup.Based out of Singapore and India, TruCup is a menstrual health and hygiene management organization, built for an everyday menstruator, creating the finest menstrual cups.
TRUCup menstrual products aims to mainstream menstrual cups as THE aspirational product: cost effective & accessible. The TRUSocial program endeavours to educate mindset towards positive & sustainable menstruation in urban & rural communities.
Education and awareness around menstruation
Access to sustainable menstrual products and sanitation
TRUCup menstrual cups
Ananya initiated ‘Paint it Red’ with the aim of collaborative action for women empowerment. Her feat through rural India exposed her to the lack of women emancipation due to low access to basic menstrual needs. She strongly advocates the adage – “Small ripples create big waves”.
Pursuing her Master's in Public Relations, Nargis believes effective communication and negotiation can bring about social change. Working with NGOs made her realize the need to work for causes that will help bring positive behavioral changes.